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onimounSubject: Seeking 35+ women with thoughts on Cadillac
Posted on:
02/27/2006 02:05 PM
Hello,
If you're a 35+ years old woman, I'd like to know what
you're thinking about the Cadillac brand, and in particular
about the Escalade model.
What motivates you to buy a luxury car?
What current attitudes or beliefs do you have about
Cadillac? What could make them change?
Thanks for your comments.
Replies
annieSubject: Re: Seeking 35+ women with thoughts on Cadillac
Posted on:
05/06/2006 06:00 PM
We’ll from the looks of it, women don’t think much of
the Escalade at all (nobody has bothered to post an answer
in 2 months).  Maybe the reason is because this is a car
that is off most women’s radar.  I’ve sat behind one at
the Detroit Auto show and I simply felt silly.  It was huge
and not my style.  When I think of Escalade, I think of one
of two types of people, both men.  The first is the man who
wants to show the world how much bling he has; the other is
just a poser. Either way, I just think, what a chump to be
making those kinds of payments for a car that just annoys
people.  Not only is it a car for flash, it also shows that
the driver has no sense of social responsibility.  So often
I see those mammoth things coming at me, Inotice that there
is only one person in the car.  It should be illegal to
drive cars with such crappy gas mileage unless you have
four passengers in it the majority of the time.  Heck, I
just got done looking at the Escalade web page and you
can’t find info about the gas mileage anywhere. Even if
the price of gas is not an issue for Escalade buyers, they
should be informed, like the caloric labeling on food. 
So obviously I don’t like the Escalade.  What I do like
is the SRX crossover.  That is a car I would seriously
consider buying.  I like the look and the interior. 
However, I don’t feel like I need any car with more than
300 hp.  Performance to me really means performing well at
the gas station, in other words, sipping not chugging gas.
So when the website tells me I can get even a bigger
engine, I just groan to myself.  Looking at the website I
feel like they are talking to my husband, not me.  Maybe
men do most of the purchasing, but in my household and many
of my friends’ it is the women who have the say on what
cars we get.  The reality is that we (the women) are the
ones who spend most of the time driving around.  My
husband’s attitude is that if I think it will work out
nicely for our family’s needs, then we get it.  All he
asks is that it has leather interior.   So when you
“talk”  around me on your website, I don’t appreciate
it at all.  

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