2001 Ford SuperCrew F150

Ford Adds A Full Size Model To The Pickup/SUV Combo Market

By Bob Storck

Price Range - $26,755-33,000 Pricing And Options

Engine - 4.6 liter 220 hp V8 or 5.4 liter 260 hp V8

Front Engine/Rear or 4-Wheel Drive

MPG (city/hwy) - 15/21

Airbags - DP 4 Wheel ABS - std.

Features - Ford is not content just with leading the sales race by a large margin - SuperCrew combines the benefits of a pickup and a large SUV.

(Corona, CA) The California valleys are a mixture of dedicated farms and suburban sprawl. This is the same type of divergent pressures that has been driving buyers to select such uncommon vehicles as luxury equipped sport utes and large four door performance sedans in recent years. Ford has the measure of this trend with the full size, four-door/short bed F150 SuperCrew, and will soon follow with the Explorer based SportTrac, and the Navigator styled Blackwood. Each will carry at least four persons comfortably, and still handle lots of oversize or dirty cargo.

"The F-150 SuperCrew adds more versatility and innovation to the Ford F-Series lineup by offering customers a choice they can't find anywhere else in the full-size pickup market. SuperCrew seats up to six adult passengers comfortably, without sacrificing its work-truck capability," points out Gurminder Bedi, Vice President, Ford North America Truck.

The new 2001-model Ford F-150 SuperCrew is the only under-8500-pound gross vehicle weight truck in its class with four full-size doors and a full rear passenger compartment. It also is the only pickup on the market with power adjustable pedals, a strong indication that market research has finally convinced Ford that lots of smaller women are often behind the wheel of their cargo haulers.

Homeowners buy more light duty full size pickups than corporate users, and SuperCrew is a great compromise. Many folks are moving out of SUVs after some dissatisfaction and those who want more utility are bound to look closely at this configuration.